Frapphaus
Note: Please see the Case Study deck here.
OVERVIEW
Conceptualized and created a website & app for a Frappuccino cafe that allows users to customize their drinks by manipulating factors like sugar and ice, and including add-ons.
THE PROBLEM
Mistaken orders and complaints that drinks were either too sweet or not sweet enough.
THE GOAL
Create an app that increases comprehension of orders and allows users to control important parameters for a fully custom drink.
ROLE & TASKS
This was a solo project. All aspects of user research, wireframing, prototyping, ideating, generating insights, designing were done by me.
During the process, I learned that UX design is fun... and not as hard as I initially thought! I loved exploring all facets of UX designs, from research, to storyboarding, to UI.
This was my first UX design project ever, and I'm pleased with the results. It's functional, clean, and (not to brag, but...) I love the drink customization feature. I used Figma for mobile and Adobe XD for website & tablet.
CHALLENGES
Deciding on which factors to allow users to adjust was the hardest part. Ultimately, I decided on "Ice Level" and "Sweetness Level" to keep things simple. And, there are plenty of add-ons, such as milk substitutions, that users can easily select.
TAKEAWAYS
Creating the app, then the responsive website, was surprisingly fun and not too time-consuming. I enjoyed the research aspects of this project as much as I did the UI design.