Note: Please see the Case Study deck here.
Conceptualized and created a website & app for a Frappuccino cafe that allows users to customize their drinks by manipulating factors like sugar and ice, and including add-ons.
Mistaken orders and complaints that drinks were either too sweet or not sweet enough.
Create an app that increases comprehension of orders and allows users to control important parameters for a fully custom drink.
This was a solo project. All aspects of user research, wireframing, prototyping, ideating, generating insights, designing were done by me.
This was my first UX design project ever, and I'm pleased with the results. It's functional, clean, and (not to brag, but...) I love the drink customization feature. I used Figma for mobile and Adobe XD for website & tablet.
Deciding on which factors to allow users to adjust was the hardest part. Ultimately, I decided on "Ice Level" and "Sweetness Level" to keep things simple. And, there are plenty of add-ons, such as milk substitutions, that users can easily select.
Creating the app, then the responsive website, was surprisingly fun and not too time-consuming. I enjoyed the research aspects of this project as much as I did the UI design.