A Brand Rooted in Experience & Adaptability

Rather than narrowing her focus to one photography niche, Rachael embraces the depth of her experience as a strength. We crafted a brand identity that honors both her past in Maui and her new home in Colorado while maintaining a timeless, professional aesthetic that appeals to a diverse range of clients. The color palette and design elements balance warmth and confidence, reflecting both her adventurous spirit and deep connection to storytelling through photography.

A Website That Honors Her Craft

To create a digital presence that does justice to her work, we customized my own Sonny template, ensuring the design felt unique to her brand. The website now:

• Showcases her vast portfolio in a way that highlights her versatility.
• Features an SEO-driven structure to help her rebuild her business in a new market.
• Guides potential clients through an intuitive, engaging experience, making it easy to book her services.

An Online Presence That Supports Growth

With a refined brand and a website built for visibility, Rachael is now positioned to attract new clients in Colorado while maintaining her unique artistic style. Her website serves as a testament to her adaptability and expertise, ensuring that whether she’s capturing a wedding, a family session, or a moment in history, her work speaks for itself.

Looking to build a brand and website that truly reflect your expertise? Let’s bring your vision to life!

The post Rachael Zimmerman Photography: A Brand & Website That Reflects Strength & Versatility appeared first on Amanda Scott Design Co..

Building a Strong Brand Identity

Kelsey wanted a brand that felt timeless and approachable while still reflecting her professionalism and years of experience. Through the brand strategy process, we defined what made her unique, uncovering key themes of warmth, authenticity, and the art of storytelling. The final brand identity is classic yet fresh, designed to make an instant connection with potential clients.

A Website Designed to Feel Elevated & Personal

To bring her new brand to life online, we created a fully custom website that balances sophistication with a welcoming feel. The site is designed to put her photography at the forefront, with a clean, intuitive layout that makes navigation effortless. Thoughtful touches—like seamless animations and strategic call-to-action placements—ensure an engaging experience that guides visitors through her services.

Enhancing the Client Experience with Custom Collateral

Beyond the website, we designed custom investment guides to help streamline her booking process. These guides allow potential clients to easily understand her offerings while reinforcing the elevated, professional feel of her brand. Every touchpoint now feels cohesive, from first inquiry to final photo delivery.

A Refined Brand That Speaks to Her Ideal Clients

The final result? A brand and website that truly reflect Kelsey’s expertise, inviting clients to connect with her and trust in her artistry. This refresh gives her a polished, professional presence that aligns with her talent and experience, setting her apart in the competitive photography space.

If you’re ready for a brand and website that feel like you and attract the right clients, let’s chat!

The post Kelsey S. Photography: An Elevated Brand & Seamless Website Experience appeared first on Amanda Scott Design Co..

A Personal Brand Rooted in Storytelling

A unique feature of Whitney’s brand is its deep personal connection—the name Florence Street Interiors is inspired by her home, and the brand identity incorporates a hand-drawn illustration of her front door. This thoughtful detail immediately sets her apart, making the brand feel personal, welcoming, and distinctive.

A Website That Reflects Elegance & Expertise

With copywriting from The Literary Co., we designed a custom website that feels as polished and inviting as the interiors Whitney creates. Every element, from the sophisticated typography to the balanced color palette, was carefully chosen to reflect her brand’s core values: timelessness, confidence, and warmth.

The website was crafted to:

• Showcase her stunning portfolio in a way that highlights her architectural approach to interiors.
• Provide a seamless user experience that makes it easy for potential clients to learn about her process and services.
• Establish her as an expert in the industry with clear, compelling messaging.

An Elevated Brand Experience

Beyond the website, we focused on refining the overall brand presence, ensuring every touchpoint—from the logo to the visual elements—felt cohesive and sophisticated. The final result? A brand and website that position Florence Street Interiors as a high-end design studio, attracting the kind of clients who appreciate Whitney’s distinctive style and expertise.

If you’re ready to refine your brand and website to better connect with your ideal clients, let’s create something timeless together!

The post Florence Street Interiors: A Timeless Brand & Website for a Classic Interior Designer appeared first on Amanda Scott Design Co..

A Custom Website That Balances Fun & Function

Heather’s bookkeeping business isn’t your typical firm—her brand is lively, personable, and welcoming. The website needed to match that energy while still showcasing her expertise. To achieve this, we incorporated playful elements like subtle paper textures and ledger lines while keeping the design clean and polished. The final result is a website that feels approachable and organized, making it easy for clients to navigate and connect with her services.

Branded Collateral for a Cohesive Client Experience

Beyond the website, we designed a full suite of branded collateral to enhance Heather’s client experience. This included:

• A custom client gift box
• A branded chocolate card
• Custom swag for Heather and her team

These details not only reinforce the professionalism of Number Nerd Bookkeeping but also add a memorable, personal touch that makes working with Heather an enjoyable experience.

A Lighthearted, Engaging Brand Presence

With its colorful, inviting design and copy that speaks directly to small business owners, Heather’s website now fully represents the warmth and expertise behind Number Nerd Bookkeeping. The updated brand presence ensures that clients feel confident and excited about working with Heather, making the sometimes-daunting world of bookkeeping feel effortless.

If you’re ready to create a website and brand that feel like you, let’s make it happen!

The post Number Nerd Bookkeeping: A Fun & Polished Website Experience appeared first on Amanda Scott Design Co..

A Brand Rooted in Elegance & Storytelling

Cristina’s photography style is romantic, timeless, and intentional, and her brand needed to reflect that. We worked to create a soft yet sophisticated color palette, delicate typography, and branding elements that would feel both high-end and inviting. The final result was a brand identity that speaks directly to her ideal clients—couples who appreciate the finer details and want their wedding story captured in a way that feels effortless yet deeply meaningful.

A Website That Puts Her Work Front & Center

For Cristina’s website, we took a semi-custom approach, tailoring a Showit template to fit her aesthetic and business goals. The design prioritizes her stunning photography, using clean layouts, soft textures, and an intuitive user experience. Every element was carefully placed to guide potential clients seamlessly through her portfolio, services, and contact page.

Refining Her Message with a Copywriting Audit

While Cristina had much of her website content ready, we performed a copywriting audit to refine her messaging, ensuring it aligned with her brand voice and spoke directly to her audience. The final copy now feels polished, welcoming, and perfectly suited to the luxury wedding market.

A Brand & Website That Elevate Her Business

The end result is a brand and website that not only reflect Cristina’s artistic talent but also position her as a premier wedding photographer in Texas. By focusing on high-end aesthetics, a seamless website experience, and refined messaging, we created an online presence that will attract her dream clients for years to come.

If you’re ready to elevate your brand and website to better connect with your ideal clients, let’s chat!

The post Cristina Pruitt Photography: A Timeless Brand & High-End Website Experience appeared first on Amanda Scott Design Co..

A Dual Website Approach for a Seamless Client Experience

Instead of trying to fit both sides of her business into a single website, we opted to create two unique yet cohesive sites. This allows potential clients to immediately find the information they need without distractions. The wedding site exudes romance and elegance, while the family photography site feels warm, inviting, and playful—just like the sessions Fen creates.

A Design That Lets Her Photography Shine

With her breathtaking imagery as the foundation, the websites feature clean, airy layouts with subtle textures and colors that evoke the natural beauty of Maui. Every design decision was made to ensure her work remains the star of the show, allowing visitors to immerse themselves in her storytelling photography.

Poetic Copywriting to Match the Visuals

The copywriting (done by Kayla from The Literary Co.) for Fen’s sites was crafted with a poetic and heartfelt tone, perfectly matching her artistic voice. It flows seamlessly with the design, creating an immersive experience for potential clients as they browse her portfolio and learn about her approach.

A Cohesive, Elevated Brand Presence

By designing two distinct yet connected websites, Fen now has an online presence that speaks directly to her ideal clients while allowing each side of her business to thrive. This project was such a joy to bring to life, and I’m thrilled with how it turned out!

Are you looking for a website that truly reflects your brand’s essence? Let’s create something beautiful together!

The post Fen’Amber Photography: Two Stunning Websites for a Maui Photographer appeared first on Amanda Scott Design Co..

Laying the Foundation: Brand Strategy First

Before diving into the design, we took a step back to refine SOEN Hardwood’s brand strategy. With a strong reputation in the industry, their previous branding felt a bit outdated and didn’t fully reflect their high-end offerings. We clarified their positioning, ensuring their online presence aligned with their craftsmanship and innovation. Part of this process included refreshing their color palette to feel more modern and better appeal to their ideal audience.

Crafting a Website That Stands Out

With strategy in place, it was time to design a website that showcased SOEN Hardwood’s exceptional work. The goal? A sleek, engaging, and informative site that captured the brand’s expertise and set them apart from competitors.

We focused on:

• Aesthetic & Functionality: A clean, modern design with high-end visuals to reflect the quality of their products.
• User Experience: A layout that speaks to both design professionals and direct consumers, making it easy to explore offerings.
• SEO & Content: Strategic copywriting from Kayla at the Literary Co. (paired with optimized images and site structure) to enhance search visibility and attract the right audience.

The End Result

The final website strikes a balance between form and function—visually stunning while also informative and easy to navigate. By refining their branding, updating their online presence, and ensuring a seamless user experience, SOEN Hardwood now has a website that positions them as a leader in the engineered flooring industry.

Thinking of Elevating Your Own Brand & Website?

Whether you’re a creative entrepreneur or a product-based business, having a website that reflects your expertise is key. Let’s create something that truly represents your brand—reach out to get started!

The post SOEN Hardwood: Elevating Engineered Flooring with a Modern, High-End Website appeared first on Amanda Scott Design Co..

Jess was previously on a ProPhoto website and while it had served her well up to this point, it was time for an upgrade in all the best ways. I told her about the design freedom of Showit and how we could create a truly unique, custom site, and she was in!

We brought in Kayla from The Literary Co. to bring Jess’ voice and values throughout the website copy, all while attracting the right people for Jess. And you guys, she knocked it out of the park!

When it was time to start on the design, Jess had an expertly designed brand from Liminal States so we took what we had from her brand designer and ran with it on her website. The end result… *chef’s kiss* was a custom website for Jess to show up as her best self and display her photography in a way that tells the stories of the people (and pets) she meets. One of the best parts though? When she looked at her portfolio page and she told me that the way it was laid out made her fall in love with her work all over again.

Here’s what Jess had to say about the process!

What’s your favorite part of your new website?

“I don’t think I have just ONE favourite part. How could I? The design, the layouts, the ease of the navigation, how fluid it all comes together… I just can’t pick one. Amanda, you killed it! Exactly what I envisioned and MORE! BUT, if I had to sit down and really pick ONE, I’d have to say how cool the portfolio pages look. I’ve never seen a portfolio page look the way mine does and It really just grabs my attention in all the best ways. I also really love the feature towards the bottom of the page to flip through all the different pages my website has to offer, it’s exactly what I was looking for.. fun and engaging!”

How do you think this updated look will impact your business?

“This updated website will help me find my niche clients in the world of wedding photography! I really wanted my website to be a true reflection of who I am as a person and I really feel confident knowing that Amanda took all my ideas and made a site that will impact those I know who hold the same values and morals as well as see me as an artist and not just a button pusher. I also feel that my new website shows the viewer I really do care for my couples and that I care about what I do and why I do what I do. So I’m confident that my website will attract the right couples/families to book me!”

What was your favorite part about working together?

“You made it so easy! You made me feel like I was your number #1 client and that all my ideas were great ideas (So in short form, you made me feel safe to express all my ideas) and you were so understanding. Life is nuts, and a big project like this I know takes time, but you were on the ball every.single.time! I loved our zoom meetings and seeing you and getting to chat, it was such a personable part of the process and made me feel better knowing I knew the human behind the design! I also loved how organized you were and kept me on track. I loved all the little programs too you used to make things like showing me how to use Loom and ClickUp. These are actually programs now that I have implemented in my business, so it was really cool to be introduced to those applications through you! 100000000000/10.”

When I was in the beginning stages of searching for a designer to re-design my website, I happened upon Amanda from a fellow photographer friend. I was in AWE. Her design style was exactly was I was looking for and after asking my friend about her experience, choosing Amanda was the easiest and BEST decision I’ve made for my business! Right from the get go, Amanda set expectations and worked with me to come up with design aspects that spoke to me and that described me and my business to a T. She always made me feel safe in expressions my wishes and included me in the design process. This was an incredible experience for me to appreciate all that goes into website design and truly making each and every website design unique. If you’re someone who is looking to revamp, update or simply have help create the BEST freaking website you’ll ever have, then I highly recommend Amanda Scott! She will blow you away and exceed all expectations. The whole process was easy, well thought out, engaging and so much fun to be apart of. Investing in my website, in me and in Amanda was the best decision for my business and I cannot wait to see what happens next!

Jessica Douglas

Interested in working together? Book a call to chat below!

The post Custom Showit Website Design for Jessica Douglas Photography appeared first on Amanda Scott Design Co..

When Hannah first approached me, she told me that she knew she needed some changes to her brand and website. She felt like she had outgrown them and needed a more professional online presence that would showcase her work in all of the best ways!

Before we dove into any design, it was important to uncover what makes Hannah and her photography business unique. We used the brand strategy process to take a deep dive into her business, her values, and the heart of why she runs the business the way she does. We also looked at her ideal client and some of her competitors to understand the full picture of her photography business. We uncovered that her style and the connection that she creates with each of her clients is what helps her stand out from other photographers in her area. She captures ethereal moments for each and every client.

When it came time to design her brand, we wanted to elevate what she had currently. Her current brand felt a little too youthful for the clients that she was aiming to attract and the colors she had been using detracted from her beautiful work, instead of supporting it. The end result was a brand that felt professional and would attract more of the clients she was looking to work with.

The website is where the brand really got to come to life when combined with Hannah’s gorgeous work. We wanted it to feel like an immersive experience where a visitor could really experience the beautiful moments Hannah captures. We included details from her branding like elegant florals, the frames for the photos and stunning typography that conveys an upscale experience.

Hannah’s new site not only looks stunning, but is designed to speak directly to her ideal client with copywriting from Kayla over at The Literary Co. and a design that encourages engagement. Her site was strategically designed to bolster inquiries from any visitor that wants to capture life’s moments. Be sure to check out how the site turned out here.

Here’s Hannah’s take on the process:

How do you think this updated look will impact your business?

“More amazing couples, amazing venues, and amazing clients!”

Did we successfully accomplish your design goals?

“Yes yes yes!”

What was your favorite part about working together?

“All of it! Thank you for being honest + upfront – you are so talented and smart and patient”

Working with Amanda was amazing from start to beginning! I never realized how much work went into creating a logo + brand + website, and it’s a lot of work!! I wouldn’t have wanted to work with anyone else! Amanda is honest, smart, talented, and upfront and I like that! I’m a very “I don’t care” person and she made me care and I am so happy! Thank you Amanda I can’t wait to launch this site and let the world see all the prettiness!

-Hannah Ruth

The post Custom Brand and Showit Website for Hannah Ruth Photography appeared first on Amanda Scott Design Co..

Before diving into the website, Caitlin needed a professional brand to set the foundation and create cohesion across all of her platforms. Looking at her work, there was no question that we needed to capture the warmth and elegance that she finds in each of her couples. The end result is a brand system that truly captures her and her work.

When it came time for her website, we wanted to create a space where potential clients could get to know Caitlin and catch a glimpse of the beauty she captures in each and every photo. We used texture and color to add to the ambiance of her site, along with a layout that guided the user through the site naturally.

My husband and I actually had a trip planned to Maui (where Caitlin is based out of!) and I was able to meet her in person and work on her site together. We even had a shoot with her where we were able to experience the magic that Caitlin creates. Check out the photos here!

I know this has been a work in progress for Caitlin for a longgg time and I’m so honored to have been a part of helping her step into this next chapter of her business!

Here’s Caitlin’s take on the process:

What’s your favorite part of your new brand?

“It’s PERFECT. The brand radiates beauty, elegance and simplicity. I feel that it calls to my ideal clientele.”

What’s your favorite part of your new website?

“EVERYTHING! The colors are so warm and inviting. Makes me think that people will actually want to hang out on the site to explore. I love the layout and easy access to what people want to find.”

How do you think this updated look will impact your business?

“I feel professional. It has been years without an “official” website. It was way past due and I can’t wait for clients to get to know my work and me better. I have no idea what is going to happen. But definitely feel that clients will be sold after they hit submit on the inquire form.”

Did we successfully accomplish your design goals?

“MOST CERTAINLY. Exceeded my exceptions. I am still in ‘AWE!! Is this even real?!'”

What was your favorite part about working together?

“Amanda goes above and beyond. She became more than someone I hired, she became a friend. She understands my needs and ideas. She just gets me! Not to mention her level of patience with me. She’s always calm even when it comes to revisions. I know I can be over the top when it comes to business and she wanted to make sure she could deliver every single time. I can’t wait to hire her for more projects as this business continues to grow. I will recommend her to every single business owner!”

“Amanda was suggested to me after I had posted that I was looking for a branding/website designer. I did my research and even landed on a photographer’s webpage that she created. I had chills!!! I was SOLD. The idea of price and budget kinda flew out the window at that point. Because at the end of the day, Amanda was worth every single penny. I can’t wait to launch my website, the feedback as I’ve posted sneak peeks has been total excitement. She will continue to be hired by me for future projects. She just gets me! Her level of creativity and design is out of this world. I feel so lucky to have had her talent to help me grow. Thank you, Amanda!!!

Click to view the live website!

Interested in working together? Book a call to chat below!

The post Custom Brand and Showit Website for Caitlin Grace Photography appeared first on Amanda Scott Design Co..

To start the process, we refreshed her logos, refined her color palette chose new fonts that exuded boldness and luxury. Then we met as a team with Kayla from The Literary Co. to rework her website copy to be more reflective of her brand voice and communicate the ultimate wedding experience Cacie takes each of her clients through.

The combination of the refreshed brand, elevated website copy and her stunning work made it easy to create a site that perfectly captures Cacie’s brand. It feels bold, luxurious, and takes the user on a journey. We included her travel calendar since Cacie is always on the go, and showcased all the incredible adventures she’s gone on with her couples.

Here’s Cacie’s take on the process:

What’s your favorite part of your new website?

“I don’t think there is one specific part of my website that I love so much, it really well and truly is all the small details Amanda thought of that give the overall site incredible!”

How do you think this updated look will impact your business?

“My favorite part are the details:) things I would have never thought of like images appearing when you hover over specific areas of my site!”

Did we successfully accomplish your design goals?

“1000% YES”

How do you think this updated look will impact your business?

“Oh, I think my business will have an exponential increase in dream clients! My website really is the icing on the cake that was missing! I’ve had an influx of dream clients already in my inbox within less than 2 weeks of launching!”

What was your favorite part about working together?

Amanda’s impeccable communication and workflow are just the smaller pieces that I adore about her and her business! She was organized, gave me ideas, was open to everything I suggested (even if it wasn’t fitting for what we were going for). Amanda knew more than I did what I wanted and needed in a website and I don’t find I work with people often who understand me more than I understand me!

“Hands down, choose this as a HIGH priority investment. I would recommend Amanda to every person I meet who is a business owner! You NEED Amanda to do this for you, trust me!”

Click to view the live website!

Interested in working together? Book a call to chat below!

The post Custom Destination Wedding Photographer Website for Cacie Carroll Photography appeared first on Amanda Scott Design Co..

It was during the market research phase of the process that we found that there was a gap in the market that Patrick and his business fit perfectly. All of DJ Stash’s competitors had brands that were bland, and websites that didn’t really get customers excited about working with them. It was then that it became clear that we needed to show off Patrick’s fun personality and get people excited about the opportunity to work with him before they even reached out.

For the brand, that meant leaning hard into expressive color, patterns, and other elements that invoked the feeling of being at the best party of your life. Patrick is also obsessed with all things vintage (vinyl, old turntables, and audio equipment) so we drew inspiration from that as well.

When it came time to design the website, we agreed that we wanted to break some “rules” to create an interesting and engaging site, all while communicating the value Patrick brings to every event. Kayla from The Literary Co. crafted engaging copy for the site that spoke directly to his ideal clients. Patrick also had a brand shoot that elevated the entire site and gave it another level of professionalism.

Here’s Patrick take on the process:

What’s your favorite part of your new branding?

My favorite part about my branding is how it shows my goofy and fun side but also lets individuals know I mean business. I feel as if my brand will let people understand my price point and the value I provide.

What’s your favorite part of your new website? 

My favorite part about my website is the brand elements and the scrolling bar that show my events. Every time I show my website to someone they comment on how nice it is. I think it’s better than they expected it to be.

What was your favorite part about working together? 

My favorite part was the communication. It felt good being able to talk out differences or explain what I am thinking and having someone say no that’s not your brand.

The post Custom Branding and Showit Website Design for DJ Stash | Texas Wedding + Event DJ appeared first on Amanda Scott Design Co..