https://amandascottdesign.co/ Branding & Showit Website Designer for Inspired Entrepreneurs Sat, 04 Oct 2025 00:41:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 Rachael Zimmerman Photography: A Brand & Website That Reflects Strength & Versatility https://amandascottdesign.co/rachael-zimmerman-photography-a-brand-website-that-reflects-strength-versatility/ https://amandascottdesign.co/rachael-zimmerman-photography-a-brand-website-that-reflects-strength-versatility/#respond Thu, 06 Nov 2025 14:27:00 +0000 https://amandascottdesign.co/?p=1368 Rachael Zimmerman is an award-winning photographer whose work spans weddings, families, photojournalism, and even photographing Olympians. After relocating from Lahaina to Colorado due to the devastating wildfires, she needed a brand and website that reflected her resilience, multi-dimensional expertise, and ability to capture raw, authentic moments. A Brand Rooted in Experience & Adaptability Rather than […]

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Rachael Zimmerman is an award-winning photographer whose work spans weddings, families, photojournalism, and even photographing Olympians. After relocating from Lahaina to Colorado due to the devastating wildfires, she needed a brand and website that reflected her resilience, multi-dimensional expertise, and ability to capture raw, authentic moments.

A Brand Rooted in Experience & Adaptability

Rather than narrowing her focus to one photography niche, Rachael embraces the depth of her experience as a strength. We crafted a brand identity that honors both her past in Maui and her new home in Colorado while maintaining a timeless, professional aesthetic that appeals to a diverse range of clients. The color palette and design elements balance warmth and confidence, reflecting both her adventurous spirit and deep connection to storytelling through photography.

A Website That Honors Her Craft

To create a digital presence that does justice to her work, we customized my own Sonny template, ensuring the design felt unique to her brand. The website now:

  • Showcases her vast portfolio in a way that highlights her versatility.
  • Features an SEO-driven structure to help her rebuild her business in a new market.
  • Guides potential clients through an intuitive, engaging experience, making it easy to book her services.

An Online Presence That Supports Growth

With a refined brand and a website built for visibility, Rachael is now positioned to attract new clients in Colorado while maintaining her unique artistic style. Her website serves as a testament to her adaptability and expertise, ensuring that whether she’s capturing a wedding, a family session, or a moment in history, her work speaks for itself.

Looking to build a brand and website that truly reflect your expertise? Let’s bring your vision to life!

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Kelsey S. Photography: An Elevated Brand & Seamless Website Experience https://amandascottdesign.co/kelsey-s-photography-an-elevated-brand-seamless-website-experience/ https://amandascottdesign.co/kelsey-s-photography-an-elevated-brand-seamless-website-experience/#respond Thu, 30 Oct 2025 23:22:17 +0000 https://amandascottdesign.co/?p=1360 When Kelsey, a wedding and lifestyle photographer based in Boise, ID, reached out for a full-scale brand refresh, I knew we were about to create something special. With years of experience behind the lens, she wanted to elevate her brand to better reflect her expertise while maintaining a warm, inviting feel that connects with her […]

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When Kelsey, a wedding and lifestyle photographer based in Boise, ID, reached out for a full-scale brand refresh, I knew we were about to create something special. With years of experience behind the lens, she wanted to elevate her brand to better reflect her expertise while maintaining a warm, inviting feel that connects with her ideal clients. From brand strategy to a custom website design, every element was crafted to showcase her work beautifully and seamlessly.

Building a Strong Brand Identity

Kelsey wanted a brand that felt timeless and approachable while still reflecting her professionalism and years of experience. Through the brand strategy process, we defined what made her unique, uncovering key themes of warmth, authenticity, and the art of storytelling. The final brand identity is classic yet fresh, designed to make an instant connection with potential clients.

A Website Designed to Feel Elevated & Personal

To bring her new brand to life online, we created a fully custom website that balances sophistication with a welcoming feel. The site is designed to put her photography at the forefront, with a clean, intuitive layout that makes navigation effortless. Thoughtful touches—like seamless animations and strategic call-to-action placements—ensure an engaging experience that guides visitors through her services.

Enhancing the Client Experience with Custom Collateral

Beyond the website, we designed custom investment guides to help streamline her booking process. These guides allow potential clients to easily understand her offerings while reinforcing the elevated, professional feel of her brand. Every touchpoint now feels cohesive, from first inquiry to final photo delivery.

A Refined Brand That Speaks to Her Ideal Clients

The final result? A brand and website that truly reflect Kelsey’s expertise, inviting clients to connect with her and trust in her artistry. This refresh gives her a polished, professional presence that aligns with her talent and experience, setting her apart in the competitive photography space.

If you’re ready for a brand and website that feel like you and attract the right clients, let’s chat!

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10 Common Website Mistakes DIYers Make (And How to Fix Them) https://amandascottdesign.co/10-common-website-mistakes-diyers-make-and-how-to-fix-them/ https://amandascottdesign.co/10-common-website-mistakes-diyers-make-and-how-to-fix-them/#respond Tue, 21 Oct 2025 22:03:58 +0000 https://amandascottdesign.co/?p=1469 Designing your own website is exciting — you finally get to bring your vision to life, show off your brand, and share your work with the world. But if you’ve ever sat down to actually do it, you know it’s not always as easy as dragging and dropping things into place. As a website designer, […]

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Designing your own website is exciting — you finally get to bring your vision to life, show off your brand, and share your work with the world. But if you’ve ever sat down to actually do it, you know it’s not always as easy as dragging and dropping things into place.

As a website designer, I’ve worked with dozens of small business owners who started out DIYing their websites. And while I love the DIY spirit (hey, I was once there too!), I also see the same mistakes over and over again. The good news? They’re all fixable.

Today I’m breaking down the 10 most common website mistakes I see DIYers make — and exactly how to fix them. By the end, you’ll feel more confident about your site and know how to avoid the pitfalls that can cost you clients.


Mistake 1: No Clear Call-to-Action (CTA)

If someone lands on your site, what do you want them to do? Book a call? Buy a product? Join your email list?

Too many DIY sites skip over this and leave visitors guessing.

Fix it: Add one main CTA that appears multiple times throughout your site. For example, “Book Your Consultation” or “Shop the Collection.” Keep it consistent, clear, and easy to click.


Mistake 2: Using Too Many Fonts

I get it — fonts are fun! But mixing six different ones makes your site look messy and unprofessional.

Fix it: Stick to 2–3 fonts max: one for headings, one for body copy, and maybe an accent font for special touches. You can find beautiful, free options on Google Fonts, or check out FontPair for curated pairings that work well together.


Mistake 3: Poor Quality or Inconsistent Images

Photos are one of the first things people notice on your site. Dark, blurry, or mismatched stock images can make your brand feel less trustworthy.

Fix it: Use high-quality photos that reflect your brand’s style. If you can, invest in a brand photoshoot — it’s worth every penny. If not, browse free stock libraries like Unsplash or Pexels to find cohesive images that fit your brand.


Mistake 4: Weak Navigation

Ever land on a website and feel like you’re wandering in circles? That’s what happens when navigation isn’t clear.

Fix it: Limit your main menu to 4–6 links max. Prioritize the most important pages: Home, About, Services/Shop, Blog, and Contact. Everything else can live in dropdowns or your footer.


Mistake 5: Forgetting About Mobile Design

More than half of web traffic today comes from mobile devices. But many DIYers only design for desktop, leaving their site awkward or unreadable on a phone.

Fix it: Always preview your site on mobile while you’re building it. Tools like Responsinator let you see how your site looks across different devices.


Mistake 6: Walls of Text

You know what no one wants to do? Scroll through a never-ending block of text.

Fix it: Break up your copy with short paragraphs, headers, bullet points, and plenty of white space. Your visitors will thank you.


Mistake 7: No Social Proof

If you don’t have testimonials or client logos on your site, you’re missing a major trust-builder.

Fix it: Even if you’re just starting out, gather kind words from clients, collaborators, or colleagues. Tools like Google Forms make it easy to collect testimonials, and you can display them with simple sliders or grids right on your homepage.


Mistake 8: Ignoring SEO Basics

Search engine optimization (SEO) can feel overwhelming, but ignoring it means people may never find your site.

Fix it: Start simple:

  • Use keywords in your headlines and page titles (try Ubersuggest for keyword ideas).
  • Add alt text to your images.
  • Write clear meta descriptions.
  • Create a blog to share helpful content (like this post 👋).

Mistake 9: Slow Loading Speed

If your site takes forever to load, people will leave before they even see it.

Fix it: Compress images before uploading them with tools like TinyPNG or ShortPixel. You can also test your site’s load time with Google PageSpeed Insights.


Mistake 10: Trying to Do Everything

DIY sites often suffer from “more is more” — too many colors, too many graphics, too many words.

Fix it: Simplicity wins. Choose a consistent color palette, streamline your layouts, and focus on guiding visitors toward your main call-to-action. For color help, I love Coolors for quick, cohesive palette ideas.


Ready to Fix These Mistakes for Good?

If you saw yourself in a few of these, don’t worry — you’re not alone. That’s exactly why I created the Website Design Ultimate Checklist.

It’s a free, step-by-step guide to help you build a site that feels professional, polished, and ready to impress. Think of it as having a designer (me!) by your side, walking you through the essentials so you don’t miss a thing.

👉 Download the Ultimate Website Checklist here and take the guesswork out of your website design.


Want a Head Start?

If you’re DIYing your site but don’t want to start from scratch, check out my Showit Template Shop.

Each template is professionally designed, easy to customize, and built with all the best practices baked in (so you don’t have to worry about navigation, structure, or page flow). Just add your photos, copy, and colors — and you’re ready to launch a site you’re proud of.


Final Thoughts

Your website doesn’t have to be perfect from the start — but avoiding these common mistakes will save you time, frustration, and lost clients down the road. With the right tools (like my checklist and templates), you can DIY a website that truly reflects your brand and helps you grow your business.

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Florence Street Interiors: A Timeless Brand & Website for a Classic Interior Designer https://amandascottdesign.co/florence-street-interiors-a-timeless-brand-website-for-a-classic-interior-designer/ https://amandascottdesign.co/florence-street-interiors-a-timeless-brand-website-for-a-classic-interior-designer/#respond Thu, 16 Oct 2025 00:47:17 +0000 https://amandascottdesign.co/?p=1362 When Whitney, the founder of Florence Street Interiors, reached out for a brand and website that reflected her refined yet inviting design style, we knew this project would be something special. Based in the Pacific Northwest but serving clients across the country, Whitney wanted her brand to feel timeless, classic, and relevant, ensuring it resonated […]

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When Whitney, the founder of Florence Street Interiors, reached out for a brand and website that reflected her refined yet inviting design style, we knew this project would be something special. Based in the Pacific Northwest but serving clients across the country, Whitney wanted her brand to feel timeless, classic, and relevant, ensuring it resonated with both homeowners and industry professionals.

A Personal Brand Rooted in Storytelling

A unique feature of Whitney’s brand is its deep personal connection—the name Florence Street Interiors is inspired by her home, and the brand identity incorporates a hand-drawn illustration of her front door. This thoughtful detail immediately sets her apart, making the brand feel personal, welcoming, and distinctive.

A Website That Reflects Elegance & Expertise

With copywriting from The Literary Co., we designed a custom website that feels as polished and inviting as the interiors Whitney creates. Every element, from the sophisticated typography to the balanced color palette, was carefully chosen to reflect her brand’s core values: timelessness, confidence, and warmth.

The website was crafted to:

  • Showcase her stunning portfolio in a way that highlights her architectural approach to interiors.
  • Provide a seamless user experience that makes it easy for potential clients to learn about her process and services.
  • Establish her as an expert in the industry with clear, compelling messaging.

An Elevated Brand Experience

Beyond the website, we focused on refining the overall brand presence, ensuring every touchpoint—from the logo to the visual elements—felt cohesive and sophisticated. The final result? A brand and website that position Florence Street Interiors as a high-end design studio, attracting the kind of clients who appreciate Whitney’s distinctive style and expertise.

If you’re ready to refine your brand and website to better connect with your ideal clients, let’s create something timeless together!

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Your Homepage Formula: What Every Great Homepage Needs https://amandascottdesign.co/your-homepage-formula-what-every-great-homepage-needs/ https://amandascottdesign.co/your-homepage-formula-what-every-great-homepage-needs/#respond Sat, 11 Oct 2025 22:45:16 +0000 https://amandascottdesign.co/?p=1470 If your website is your digital storefront, then your homepage is the front window display. It’s the very first impression most people will have of your brand — and you’ve got just a few seconds to convince them to stay, scroll, and (hopefully) click that “book now” or “shop” button. Here’s the thing: most DIY […]

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If your website is your digital storefront, then your homepage is the front window display. It’s the very first impression most people will have of your brand — and you’ve got just a few seconds to convince them to stay, scroll, and (hopefully) click that “book now” or “shop” button.

Here’s the thing: most DIY websites either overload the homepage with way too much, or they keep it so minimal that visitors have no idea what they’re supposed to do next. The sweet spot is creating a homepage that’s clear, inviting, and strategic.

I want to share with you the exact formula I use when designing homepages for my clients (and what’s baked right into my templates). Think of this as a plug-and-play guide to building a homepage that actually works.


1. The Hero Section: Make a Strong First Impression

Your hero section is that big, bold area right at the top of your site. It usually has an image, headline, and a button.

What goes here:

  • A clear statement about who you serve and how you help.
  • A strong image (preferably YOU if you’re the face of your business, or something on-brand if not).
  • One main call-to-action button — “Work With Me,” “Shop Now,” “Book a Session.”

💡 Pro tip: Skip the fluffy tagline like “Welcome to my website!” and instead say something like:

“Timeless photography for joyful, adventurous couples in Boise, ID.”

This tells people instantly if they’re in the right place. For great free stock images if you don’t have brand photos yet, I recommend Unsplash or Pexels.


2. A Quick About Section

Visitors want to know there’s a real person or business behind the brand. But they don’t need your entire life story up front.

What goes here:

  • A warm photo of you (or your team).
  • A short 2–3 sentence blurb about who you are and what you do.
  • A “Learn More” button linking to your full About page.

This is just a teaser — not the whole meal. If you’re struggling with what to write, tools like Grammarly can help polish your copy so it’s clear and engaging.


3. Showcase Your Services or Offerings

This is where you show people what you actually do or sell. Too many homepages skip this step and leave visitors confused.

What goes here:

  • 3–4 core services or products with a short description of each.
  • A button that leads to your Services or Shop page.
  • Eye-catching visuals or icons to keep it skimmable.

For icons, I love The Noun Project — it’s a treasure trove of clean, professional graphics that instantly elevate your design.


4. Social Proof: Build Trust Quickly

People want to know if you’re legit before they invest in you. That’s where testimonials or proof of past work come in.

What goes here:

  • A rotating slider of client testimonials.
  • Logos of brands or publications you’ve worked with (if applicable).
  • A favorite before/after example or case study.

Need a simple way to gather testimonials? Use Google Forms to send a quick survey to past clients, or try Typeform for a more polished experience.


5. A Glimpse of Your Portfolio or Work

Show, don’t just tell. Even one or two examples of your work can give potential clients confidence.

What goes here:

  • A grid of 3–6 images that link to your portfolio or blog.
  • If you don’t have visual work, showcase client results, case studies, or data instead.

If you want to make these visuals shine, you can use a free design tool like Canva to create mockups or clean image layouts.


6. Lead Capture: Grow Your Email List

Don’t miss the chance to collect leads right on your homepage.

What goes here:

  • A freebie (like my Website Design Ultimate Checklist 🙌).
  • A quick blurb explaining the benefit: “Grab this free checklist and make sure your site is ready to wow your clients.”
  • A simple email opt-in form with minimal fields (just name + email).

If you’re not sure how to set up forms, platforms like Flodesk (my favorite for beautiful, simple email marketing) or ConvertKit make it easy to connect your opt-in to your email list.


7. A Final Call-to-Action

Your homepage should always end with a clear next step. By this point, someone knows who you are, what you do, and whether they like what they see. Now tell them where to go.

What goes here:

  • A bold, full-width section with a single CTA:
    • “Book Your Design Intensive”
    • “Browse the Template Shop”
    • “Schedule Your Free Call”

Keep it simple and irresistible.


Putting It All Together

When you follow this homepage formula, your site flows naturally:

  • First, people know what you do.
  • Then, they connect with who you are.
  • Next, they see your offers, proof, and examples.
  • Finally, they get a clear invitation to take action.

No confusion, no overwhelm — just a strategic path that guides them toward working with you.


Want Help Nailing Your Homepage?

I created the Website Design Ultimate Checklist to help you make sure every page of your site has the right elements in place (not just your homepage). It’s a free, step-by-step guide that walks you through the must-haves for a professional, client-ready site.

👉 Download the checklist here and set yourself up for a website you’re proud of.


Skip the Guesswork with a Template

If you’re feeling overwhelmed trying to put all these pieces together from scratch, you don’t have to. My Showit Template Shop is full of professionally-designed templates that already follow this exact homepage formula.

That means you can open up a template, drop in your content, and know your site is designed to impress — no second-guessing required.


Final Thoughts

Your homepage doesn’t have to be complicated, but it does need to be strategic. Think of it as a warm welcome and a roadmap rolled into one. When you combine clarity, social proof, and a strong call-to-action, your homepage becomes more than just pretty — it becomes a tool that works for your business.

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How to Price Your Services as an Interior Designer https://amandascottdesign.co/how-to-price-your-services-as-an-interior-designer/ https://amandascottdesign.co/how-to-price-your-services-as-an-interior-designer/#respond Tue, 07 Oct 2025 22:12:08 +0000 https://amandascottdesign.co/?p=1451 Pricing your services as an interior designer can be tricky. Should you charge by the hour? By square footage? By project? Or maybe use a flat design fee? With so many different approaches in the industry, it’s no wonder designers often feel unsure about what to charge. Here’s the thing: the right pricing structure is […]

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Pricing your services as an interior designer can be tricky. Should you charge by the hour? By square footage? By project? Or maybe use a flat design fee? With so many different approaches in the industry, it’s no wonder designers often feel unsure about what to charge.

Here’s the thing: the right pricing structure is the one that supports your goals — not just what other designers are doing.

Whether you specialize in full-home remodels, luxury interiors, or smaller space refreshes, your pricing should reflect your expertise, time, and the kind of business you want to run.


Common Mistakes Interior Designers Make When Pricing

If you’ve ever second-guessed your numbers, you’re not alone. Some of the biggest missteps designers make are:

  • Relying on industry “standards” without factoring in their own unique goals and overhead.
  • Not billing for all their time, like sourcing products, creating mood boards, or managing contractors.
  • Underestimating project scope, which leads to extra hours that aren’t compensated.
  • Forgetting about taxes and expenses — things like software, travel, assistants, and even product samples add up fast.

The result? You’re working hard but not seeing the income you want.


What to Consider When Setting Your Rates

To price confidently, step back and look at the bigger picture:

  1. What are my income goals?
    How much do you want to make each month (after taxes)?
  2. What are my business expenses?
    This might include office rent, software subscriptions, travel, contractors, or marketing.
  3. How many clients can I realistically take on?
    Consider the scope of each project. A whole-home remodel could take months, while a smaller decorating package may take weeks.
  4. How much time goes into each phase of a project?
    From consultations to presentations to site visits, every step matters when calculating your rates.

Pricing Models for Interior Designers

Interior designers typically use a mix of these pricing structures:

  • Hourly Rate → Simple, but can feel limiting and undervalue creative expertise.
  • Flat Fee/Project Rate → Great for clarity upfront, though you’ll need to be crystal clear on scope.
  • Square Footage or Percentage of Project Cost → Works well for large remodels, but may not fit smaller projects.
  • Package-Based Pricing → Offering tiers (like design-only, design + sourcing, full-service design) helps clients choose based on budget and needs.

Each model has pros and cons — but whichever you choose should align with your workload, income goals, and business model.


Take the Guesswork Out of Pricing

The hardest part of pricing? Turning those goals and project details into actual numbers.

That’s where my free Price Your Services Calculator comes in. 🧮
It helps you:

  • Run the numbers based on your unique income goals.
  • Factor in expenses and taxes so you don’t get surprised later.
  • See how changes in project load or rates affect your bottom line.

👉 Download the free calculator here and finally feel confident about what you charge.


Final Thoughts

Your design services go far beyond picking paint colors or arranging furniture — you’re creating spaces that change the way people live. Your pricing should reflect the value, expertise, and care you put into every project.

When you stop guessing and start pricing with intention, you’ll attract the right clients, avoid burnout, and build the business you’ve been dreaming of.

👉 Grab the Price Your Services Calculator today and take the stress out of setting your rates.

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Number Nerd Bookkeeping: A Fun & Polished Website Experience https://amandascottdesign.co/number-nerd-bookkeeping-a-fun-polished-website-experience/ https://amandascottdesign.co/number-nerd-bookkeeping-a-fun-polished-website-experience/#respond Sat, 04 Oct 2025 00:12:34 +0000 https://amandascottdesign.co/?p=1361 Working with Heather, the owner of Number Nerd Bookkeeping, was such a creative and exciting project. As a business that makes numbers approachable and even fun, Heather wanted a custom website and branded collateral that reflected her vibrant personality while maintaining professionalism. Using the fantastic copy from Ashlyn Writes, we designed a seamless and engaging […]

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Working with Heather, the owner of Number Nerd Bookkeeping, was such a creative and exciting project. As a business that makes numbers approachable and even fun, Heather wanted a custom website and branded collateral that reflected her vibrant personality while maintaining professionalism. Using the fantastic copy from Ashlyn Writes, we designed a seamless and engaging online presence that brings Number Nerd’s brand to life.

A Custom Website That Balances Fun & Function

Heather’s bookkeeping business isn’t your typical firm—her brand is lively, personable, and welcoming. The website needed to match that energy while still showcasing her expertise. To achieve this, we incorporated playful elements like subtle paper textures and ledger lines while keeping the design clean and polished. The final result is a website that feels approachable and organized, making it easy for clients to navigate and connect with her services.

Branded Collateral for a Cohesive Client Experience

Beyond the website, we designed a full suite of branded collateral to enhance Heather’s client experience. This included:

  • A custom client gift box
  • A branded chocolate card
  • Custom swag for Heather and her team

These details not only reinforce the professionalism of Number Nerd Bookkeeping but also add a memorable, personal touch that makes working with Heather an enjoyable experience.

A Lighthearted, Engaging Brand Presence

With its colorful, inviting design and copy that speaks directly to small business owners, Heather’s website now fully represents the warmth and expertise behind Number Nerd Bookkeeping. The updated brand presence ensures that clients feel confident and excited about working with Heather, making the sometimes-daunting world of bookkeeping feel effortless.

If you’re ready to create a website and brand that feel like you, let’s make it happen!

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Cristina Pruitt Photography: A Timeless Brand & High-End Website Experience https://amandascottdesign.co/cristina-pruitt-photography-a-timeless-brand-high-end-website-experience/ https://amandascottdesign.co/cristina-pruitt-photography-a-timeless-brand-high-end-website-experience/#respond Mon, 29 Sep 2025 17:55:20 +0000 https://amandascottdesign.co/?p=1358 When Cristina Pruitt, a talented wedding photographer based in Texas, reached out for a rebrand and website update, I knew we were about to create something truly special. Cristina wanted a refined, garden-inspired brand that would attract detail-oriented clients who value artistry and are willing to invest in high-quality wedding photography. With a focus on […]

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When Cristina Pruitt, a talented wedding photographer based in Texas, reached out for a rebrand and website update, I knew we were about to create something truly special. Cristina wanted a refined, garden-inspired brand that would attract detail-oriented clients who value artistry and are willing to invest in high-quality wedding photography. With a focus on elegance and sophistication, we crafted a cohesive brand identity and a high-end website that perfectly embodies her vision.

A Brand Rooted in Elegance & Storytelling

Cristina’s photography style is romantic, timeless, and intentional, and her brand needed to reflect that. We worked to create a soft yet sophisticated color palette, delicate typography, and branding elements that would feel both high-end and inviting. The final result was a brand identity that speaks directly to her ideal clients—couples who appreciate the finer details and want their wedding story captured in a way that feels effortless yet deeply meaningful.

A Website That Puts Her Work Front & Center

For Cristina’s website, we took a semi-custom approach, tailoring a Showit template to fit her aesthetic and business goals. The design prioritizes her stunning photography, using clean layouts, soft textures, and an intuitive user experience. Every element was carefully placed to guide potential clients seamlessly through her portfolio, services, and contact page.

Refining Her Message with a Copywriting Audit

While Cristina had much of her website content ready, we performed a copywriting audit to refine her messaging, ensuring it aligned with her brand voice and spoke directly to her audience. The final copy now feels polished, welcoming, and perfectly suited to the luxury wedding market.

A Brand & Website That Elevate Her Business

The end result is a brand and website that not only reflect Cristina’s artistic talent but also position her as a premier wedding photographer in Texas. By focusing on high-end aesthetics, a seamless website experience, and refined messaging, we created an online presence that will attract her dream clients for years to come.

If you’re ready to elevate your brand and website to better connect with your ideal clients, let’s chat!

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How to Price Your Services as a Photographer https://amandascottdesign.co/how-to-price-your-services-as-a-photographer/ https://amandascottdesign.co/how-to-price-your-services-as-a-photographer/#respond Mon, 22 Sep 2025 16:01:00 +0000 https://amandascottdesign.co/?p=1450 Figuring out how much to charge for your photography services can feel overwhelming. Do you base your pricing on what others in your area charge? On how much time a session takes? On what clients say they’re willing to pay? Here’s the truth: your pricing should reflect your goals, not someone else’s. Whether you’re a […]

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Figuring out how much to charge for your photography services can feel overwhelming. Do you base your pricing on what others in your area charge? On how much time a session takes? On what clients say they’re willing to pay?

Here’s the truth: your pricing should reflect your goals, not someone else’s.

Whether you’re a wedding photographer, lifestyle photographer, or senior portrait specialist, your business deserves a pricing structure that supports your income goals, covers your expenses, and keeps you from burning out.


Common Mistakes Photographers Make When Pricing

If you’re struggling with pricing, you’re not alone. Some of the most common mistakes I see photographers make include:

  • Copying other photographers’ pricing without knowing their expenses, workload, or lifestyle goals.
  • Undercharging in an effort to book more clients (which often leads to burnout and resentment).
  • Ignoring hidden costs like editing time, software subscriptions, second shooters, or travel.
  • Forgetting about taxes — which can take a big bite out of your income if you don’t plan ahead.

The good news? You don’t have to keep guessing.


What to Consider When Setting Your Rates

Instead of picking numbers out of thin air, ask yourself:

  1. How much do I want to make each month?
    Start with your take-home income goal (after taxes).
  2. What are my expenses?
    Think about both business expenses (gear upgrades, software, insurance) and personal expenses that your business income needs to cover.
  3. How many clients do I want to take on?
    Be realistic about your availability — especially during busy seasons. Shooting 10 weddings a month may sound profitable, but is it sustainable?
  4. How much time does each project really take?
    Don’t forget editing, communication, travel, and delivery — not just the time behind the camera.

Pricing Models for Photographers

There are a few common ways photographers structure their pricing:

  • Hourly Rate → Works well for event photography but can undervalue your expertise.
  • Session Packages → Bundling services (like 1-hour session + 20 images) makes it easier for clients to choose.
  • Tiered Packages → Offering 3–4 levels (ex: basic, standard, premium) helps clients self-select based on their needs.
  • Day Rate → Popular with brand/editorial photographers who shoot larger projects.

No matter which model you use, it should be rooted in your goals and numbers — not just what “sounds fair.”


The Simplest Way to Run Your Numbers

Here’s the part where most photographers get stuck: the math.

How do you translate your monthly income goals, expenses, and number of clients into a realistic package price?

That’s exactly what my free Price Your Services Calculator does. 🧮
Instead of crunching numbers on your own, the calculator helps you:

  • Set rates that align with your financial goals.
  • Build in your expenses and taxes automatically.
  • See what happens if you adjust your number of clients or packages.

👉 Grab the free calculator here and start setting prices that actually make sense for you and your business.


Final Thoughts

Your photography is more than just a service — it’s an art form, an experience, and a business that deserves to thrive. Pricing confidently not only supports you financially but also communicates your value to your clients.

Stop guessing, stop undercharging, and start pricing based on what works for you.

👉 Download the Price Your Services Calculator today and take the guesswork out of pricing.

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Fen’Amber Photography: Two Stunning Websites for a Maui Photographer https://amandascottdesign.co/fenamber-photography-two-stunning-websites-for-a-maui-photographer/ https://amandascottdesign.co/fenamber-photography-two-stunning-websites-for-a-maui-photographer/#respond Fri, 19 Sep 2025 23:37:10 +0000 https://amandascottdesign.co/?p=1359 When Fen, a talented wedding and family photographer based in Maui, reached out for a website refresh, we took on the exciting challenge of designing not one but two custom websites—one focused on her wedding photography and another dedicated to family sessions. With her warm, natural photography style and deep connection to her island home, […]

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When Fen, a talented wedding and family photographer based in Maui, reached out for a website refresh, we took on the exciting challenge of designing not one but two custom websites—one focused on her wedding photography and another dedicated to family sessions. With her warm, natural photography style and deep connection to her island home, we wanted her brand and websites to reflect both her artistic eye and her ability to make clients feel comfortable in front of the camera.

A Dual Website Approach for a Seamless Client Experience

Instead of trying to fit both sides of her business into a single website, we opted to create two unique yet cohesive sites. This allows potential clients to immediately find the information they need without distractions. The wedding site exudes romance and elegance, while the family photography site feels warm, inviting, and playful—just like the sessions Fen creates.

A Design That Lets Her Photography Shine

With her breathtaking imagery as the foundation, the websites feature clean, airy layouts with subtle textures and colors that evoke the natural beauty of Maui. Every design decision was made to ensure her work remains the star of the show, allowing visitors to immerse themselves in her storytelling photography.

Poetic Copywriting to Match the Visuals

The copywriting (done by Kayla from The Literary Co.) for Fen’s sites was crafted with a poetic and heartfelt tone, perfectly matching her artistic voice. It flows seamlessly with the design, creating an immersive experience for potential clients as they browse her portfolio and learn about her approach.

A Cohesive, Elevated Brand Presence

By designing two distinct yet connected websites, Fen now has an online presence that speaks directly to her ideal clients while allowing each side of her business to thrive. This project was such a joy to bring to life, and I’m thrilled with how it turned out!

Are you looking for a website that truly reflects your brand’s essence? Let’s create something beautiful together!

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SOEN Hardwood: Elevating Engineered Flooring with a Modern, High-End Website https://amandascottdesign.co/soen-hardwood-elevating-engineered-flooring-with-a-modern-high-end-website/ https://amandascottdesign.co/soen-hardwood-elevating-engineered-flooring-with-a-modern-high-end-website/#respond Mon, 08 Sep 2025 21:40:23 +0000 https://amandascottdesign.co/?p=1356 When Asmir, the owner of SOEN Hardwood, reached out for a website overhaul, I knew this project would be an exciting challenge. While my typical clientele leans toward creative entrepreneurs and service-based businesses, SOEN Hardwood—a premium engineered flooring company—needed a website that spoke to interior designers, architects, and homeowners alike. Laying the Foundation: Brand Strategy […]

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When Asmir, the owner of SOEN Hardwood, reached out for a website overhaul, I knew this project would be an exciting challenge. While my typical clientele leans toward creative entrepreneurs and service-based businesses, SOEN Hardwood—a premium engineered flooring company—needed a website that spoke to interior designers, architects, and homeowners alike.

Laying the Foundation: Brand Strategy First

Before diving into the design, we took a step back to refine SOEN Hardwood’s brand strategy. With a strong reputation in the industry, their previous branding felt a bit outdated and didn’t fully reflect their high-end offerings. We clarified their positioning, ensuring their online presence aligned with their craftsmanship and innovation. Part of this process included refreshing their color palette to feel more modern and better appeal to their ideal audience.

Crafting a Website That Stands Out

With strategy in place, it was time to design a website that showcased SOEN Hardwood’s exceptional work. The goal? A sleek, engaging, and informative site that captured the brand’s expertise and set them apart from competitors.

We focused on:

  • Aesthetic & Functionality: A clean, modern design with high-end visuals to reflect the quality of their products.
  • User Experience: A layout that speaks to both design professionals and direct consumers, making it easy to explore offerings.
  • SEO & Content: Strategic copywriting from Kayla at the Literary Co. (paired with optimized images and site structure) to enhance search visibility and attract the right audience.

The End Result

The final website strikes a balance between form and function—visually stunning while also informative and easy to navigate. By refining their branding, updating their online presence, and ensuring a seamless user experience, SOEN Hardwood now has a website that positions them as a leader in the engineered flooring industry.

Thinking of Elevating Your Own Brand & Website?

Whether you’re a creative entrepreneur or a product-based business, having a website that reflects your expertise is key. Let’s create something that truly represents your brand—reach out to get started!

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Elevate Your Showit Website with Instagram + Native Social Embeds https://amandascottdesign.co/elevate-your-showit-website-with-instagram-native-social-embeds/ https://amandascottdesign.co/elevate-your-showit-website-with-instagram-native-social-embeds/#respond Tue, 04 Mar 2025 00:43:06 +0000 https://amandascottdesign.co/?p=919 In today’s digital landscape, social media integration is key to enhancing user engagement and showcasing your brand’s online presence. With Showit’s native social embed tool, you can seamlessly integrate your Instagram feed into your website, creating a visually captivating browsing experience for your visitors. Let’s explore how you can leverage Showit’s built-in features to effortlessly […]

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In today’s digital landscape, social media integration is key to enhancing user engagement and showcasing your brand’s online presence. With Showit’s native social embed tool, you can seamlessly integrate your Instagram feed into your website, creating a visually captivating browsing experience for your visitors. Let’s explore how you can leverage Showit’s built-in features to effortlessly showcase your Instagram content on your website.

Why Choose Showit’s Native Social Embed Tool?

Showit’s native social embed tool offers several advantages over traditional integration methods:

  1. Seamless Integration: Showit’s social embed tool is designed to seamlessly integrate with your website, eliminating the need for third-party plugins or custom coding. With just a few clicks, you can embed your Instagram feed directly into your Showit website.
  2. Streamlined Design Process: Showit’s drag-and-drop interface makes it easy to design and customize your website, including your Instagram feed. You can effortlessly adjust the layout, styling, and placement of your social embed to ensure it aligns with your brand’s aesthetic.
  3. Optimized Performance: By using Showit’s native features, you can ensure optimal performance and compatibility across all devices and browsers. Your embedded Instagram feed will load quickly and seamlessly, enhancing the user experience for your visitors.

Excited to give Showit a try? Get a free month with this link.

Steps to Integration:

Let’s walk through the simple process of integrating your Instagram feed into your Showit website using the native social embed tool:

1. Access Social Embed Tool:

Log in to your Showit account and navigate to the page where you want to add your Instagram feed. Select the “Add+” button from the toolbar and choose the “Social Grid” option to access the social embed tool.

2. Connect Instagram Account:

Follow the prompts to connect your Instagram account to Showit. You may need to log in to your Instagram account and authorize Showit to access your photos and videos.

3. Customize Display:

Once your Instagram account is connected, you can customize the display settings for your embedded feed. Adjust options such as grid layout, image size, and spacing to achieve the desired look and feel.

4. Place and Preview:

Drag and drop the social embed element onto your canvas and position it where you want it to appear on your page. Preview your website to see how your Instagram feed will look in context with the rest of your content.

5. Publish and Share:

Once you’re satisfied with the placement and appearance of your Instagram feed, publish your Showit website to make it live. Share your website with your audience and encourage them to explore your integrated Instagram content.

Conclusion:

Showit’s native social embed tool empowers you to seamlessly integrate your Instagram feed into your website, creating a visually stunning and engaging browsing experience for your visitors. By leveraging Showit’s built-in features, you can effortlessly showcase your social media content and strengthen your brand’s online presence. Embrace the simplicity of Showit’s social embed tool to elevate your website and engage your audience with real-time Instagram content.

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